Change Selection
01
Please choose a question
How do we help senior leaders focus on their real work as opposed to responding to high pressure
How do you get anything done when it is not in the interest of some people to be engaged?
How do you manage the disconnect between intentions at the top and what is actually delivered on the ground?
How do you move people’s focus from process to outcomes?
How do you use Sustainability & Transformation Plans and/or Devolution to really change the way we do things?
What moves a senior group from analysis to action on a tricky issue?
ETHNOGRAPHY
Ethnography is an anthropological approach that is specifically concerned with
observation of people in their natural environments.
It is a way of revealing ‘hidden’ truths and understanding cultures. And is usually
used to address a specific concern, or research a specific hypothesis.
It not only records behaviours but also analyses motivations and emotions.
In this way it is a useful tool to develop culturally understanding and also to help
develop ways of working that are suited to a group’s needs.
Gatekeepers and Key Informants
– Gatekeepers make access to information and group members easier (or harder).
– Key Informants give away or withhold ‘privileged’ key information.
Types of Ethnography
– Overt or covert methodologies
– Real life observations or third party materials
Further Resources
Working with Essex County Counil, ThePublicOffice has been working to embed ethnographic approaches of deep, immersive listening to citizens.